Six months into the adventure to take our agency communication and public relations, communication Audacity, the wind blowing in our favor and we are not the only ones who know, also the Head of Segovia is confirmed ... Audacity Forward!
Monday, June 29, 2009
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The Audacity of Communication and Public Relations
Six months into the adventure to take our agency communication and public relations, communication Audacity, the wind blowing in our favor and we are not the only ones who know, also the Head of Segovia is confirmed ... Audacity Forward!
Six months into the adventure to take our agency communication and public relations, communication Audacity, the wind blowing in our favor and we are not the only ones who know, also the Head of Segovia is confirmed ... Audacity Forward!
About Andrea Sadek Pieces
Internet in Mexico: I'm your fan
The annual report that discloses AMIPCI's Day Internet:
- There were 27.6 million Internet users in 2008
- There are 11.3 million computers with Internet access, up 29% over and studio presented last year.
- 93% of total accounts are broadband access (6.4 million), growing by 58% compared to the figures obtained in the previous study.
- The media is democratized, there is a noticeable increase in lower socioeconomic levels, increased from 24% to 33% in NSE D +
- 6 out of 10 young (12 to 19) are connected to the Internet.
- The traditional method is most widely used Internet consulting newspapers, with 22%
- Internet and has its place in the home: is your main place of access
- Weather Internet connection Mexico is 2:54 pm., on average.
- The "e-prime time" (period with the highest level of connection) is from 4:00 to 6:00 pm.
The full survey results are available at: Www.internetorganizado.org . Mx
What he may lack the study is that no measure Internet use in cafes, I think that would be a good follow-up study. 
The annual report that discloses AMIPCI's Day Internet:
- There were 27.6 million Internet users in 2008
- There are 11.3 million computers with Internet access, up 29% over and studio presented last year.
- 93% of total accounts are broadband access (6.4 million), growing by 58% compared to the figures obtained in the previous study.
- The media is democratized, there is a noticeable increase in lower socioeconomic levels, increased from 24% to 33% in NSE D +
- 6 out of 10 young (12 to 19) are connected to the Internet.
- The traditional method is most widely used Internet consulting newspapers, with 22%
- Internet and has its place in the home: is your main place of access
- Weather Internet connection Mexico is 2:54 pm., on average.
- The "e-prime time" (period with the highest level of connection) is from 4:00 to 6:00 pm.
The full survey results are available at: Www.internetorganizado.org . Mx
What he may lack the study is that no measure Internet use in cafes, I think that would be a good follow-up study.
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figures
For several years he had found, much less consciously sought a role model, a "benchmark " surprised me with every post on a blog, with a rich with a nice book or twitter response. I mean Deirdre Breakenridge.
A day without wanting to stop me on the internet with his book, PR2.0 , and immediately wanted it. It was impossible to find in Mexico, so I had to ask a U.S. friend that sent it to me. I started reading it and eureka!, Was so clear and obvious what I read in the introduction to the evolution of public relations, I had not thought about that simple.
Yes, in Mexico most agencies are still in the model PR 15 years ago, where he focused all his efforts to publish letters in print, radio and TV. Today with the Internet and social networking can take up the real corebusiness of the PR: a dialogue between our clients and their audiences that generate strong and stable relationships impacten, impulsen y alimenten su imagen, posicionamiento y reputación.
Puedo decir que soy fan de Deirdre Breakenridge no sólo porque rockea en PR2.0, sino por su congruencia al compartir con el mundo lo que sabe, piensa y se pregunta.
Nosotros, tanto en España como en México, también le apostamos a seguir con la línea de compartir conocimientos y experiencias. Tal vez por eso hemos tenido tan buen karma estos días.
Claudia 
For several years he had found, much less consciously sought a role model, a "benchmark " surprised me with every post on a blog, with a rich with a nice book or twitter response. I mean Deirdre Breakenridge. A day without wanting to stop me on the internet with his book, PR2.0 , and immediately wanted it. It was impossible to find in Mexico, so I had to ask a U.S. friend that sent it to me. I started reading it and eureka!, Was so clear and obvious what I read in the introduction to the evolution of public relations, I had not thought about that simple.
Yes, in Mexico most agencies are still in the model PR 15 years ago, where he focused all his efforts to publish letters in print, radio and TV. Today with the Internet and social networking can take up the real corebusiness of the PR: a dialogue between our clients and their audiences that generate strong and stable relationships impacten, impulsen y alimenten su imagen, posicionamiento y reputación.
Puedo decir que soy fan de Deirdre Breakenridge no sólo porque rockea en PR2.0, sino por su congruencia al compartir con el mundo lo que sabe, piensa y se pregunta.
Nosotros, tanto en España como en México, también le apostamos a seguir con la línea de compartir conocimientos y experiencias. Tal vez por eso hemos tenido tan buen karma estos días.
Claudia
Monday, June 22, 2009
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Internet in Mexico Welcoming the firm understand
Debido a la influenza, la celebración the Internet Day in Mexico (to be held on May 17) had to wait until today, which is the fourth time that the Mexican Internet Association (AMIPCI) joins the efforts of Spain, Portugal, Argentina, Brazil, Colombia, Ecuador, among other countries to spread the use and development of this medium.
Topics to be discussed at the conference: alternative advertising and marketing on the Internet, opportunities for entrepreneurs in Latin America, electronic commerce, and ideas and options for SMEs. We
AMIPCI a check to send it to the Internet via live celebration so that all stakeholders pordrán attend virtually:)
We'll see how easy it is to reach the place of celebration, the Castle of Chapultepec, because to get there you take a nice train, which will hopefully be available when we get ... Tomorrow
write about our impressions of the celebration ...
Debido a la influenza, la celebración the Internet Day in Mexico (to be held on May 17) had to wait until today, which is the fourth time that the Mexican Internet Association (AMIPCI) joins the efforts of Spain, Portugal, Argentina, Brazil, Colombia, Ecuador, among other countries to spread the use and development of this medium.
Topics to be discussed at the conference: alternative advertising and marketing on the Internet, opportunities for entrepreneurs in Latin America, electronic commerce, and ideas and options for SMEs. We
AMIPCI a check to send it to the Internet via live celebration so that all stakeholders pordrán attend virtually:)
We'll see how easy it is to reach the place of celebration, the Castle of Chapultepec, because to get there you take a nice train, which will hopefully be available when we get ... Tomorrow
write about our impressions of the celebration ...
Sunday, June 14, 2009
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to lead the company is essential to understand, otherwise it is impossible to communicate and act positively in pursuit of business objectives. If we know the corporate culture and channels and media, we get a internal communications strategy that will lead us successfully achieve our goals.
Communication In Audacity offer consulting to companies and organizations to help them learn and improve their culture and organizational climate, as well as internal communication, with the aim of strengthening from within our customers. Not only times of change or to prevent crises, but in a quest for continuous improvement in the current competitive environment.
Celia Romm-Livermore, Professor, Wayne State University in Detroit, shares in the video an example of corporate cultural differences between Italy and the United States.
How Much Do Top Braces Cost In 2010
all need to communicate large corporations but also small institutions. So we consider it in Audacity Communication, where we are specializing in acting as a press office for those institutions that require information needs.
Sometimes it is not easy, but perseverance and professionalism become the carnation of success.
In Spain, Communication Audacity manages the communication of the Medical Association of La Rioja , every day we look at the news clipping and related to the health sector, to then bringing you the most relevant the president, Dr. Maria Inmaculada Martínez Torre. In this way, information- convio
you the best tool for this small institution to get position and get in the media impacts
communication, mainly in specialized. As an example, a button. On Monday we went to the redrafting of Medical Journal, where the president of the College of Physicians was subjected to a digital interview with questions from all over Spain and some also of their counterparts in other colleges of Spain. In total, and sheltered by its own communications consultancy , answered 31 questions out of 35 plants, all you had time to formalize. Among other things, addressed the recent health reforms, or those proposed by the Government to
have caused more controversy.
no doubt encounter was a success, the best clue: communication and information and prepare possible questions and the most relevant topics.
Although little by little we will analyze some of the issues with the communication of this institution or others, we are developing this little post will serve as an introduction to the English branch of Audacity Communication.
Thursday, June 11, 2009
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Communicating in small institutions and tweets and your business?
Jack Dorsey put the egg in 2006 in San Francisco California and in May 2007 Twitter hatched for today one of the most powerful social networking: increased 1.392% in one year (from February 2008 to February 2009) and has about 7 million unique users, according to Nielsen .
Beyond being a social network for sharing thoughts, feelings or links with friends, Twitter is a media brand to be able to use to make the most according to business objectives. So Daring Communication talked with Rafael Jiménez Branding Agency Interactive Substance , who shared with us "Do's & dont's" on the use of twitter in the companies or organizations:
Audacity Communication: What should you consider a company to communicate on Twitter? (do's and don'ts)
Rafael Jiménez: be in Twitter as well as being in a physical, means being: not only register and abandon the use. You have to spend time reading what people who follow us are saying. Not just about the brand or the category, but about everything that interests them. This can be a source of invaluable insights the mark.
should be involved in the talks, and as in a conversation in person, the intervention should be pertinent, relevant, with the right tone, and most importantly, bring something to the conversation. We must respond promptly to questions or comments directly involving the brand, both positive and negative, always with an attitude of service, guidance, and not selling.
have to encourage conversation, too: things that are interesting tweet, they serve those who follow you, to give to talk about. And there is definitely something to do in Twitter is advertising - or at least have to keep the minimum. Tweeting things like "New ProductoX, ideal for people like you!" Will only discourage people from following the mark. This, of course, does not mean you should not do marketing on Twitter: just everything mentioned before has a role in marketing, brand building. But it is not an advertisement. It is important to make this distinction.
also believe that to be on Twitter needs something essential: authenticity.
is an important role, because ultimately he is doing is speaking on behalf of the brand, the company, so it's not something that a scholar, for example, can solve well. This trabajo puede ser de tiempo completo, sobre todo si consideramos el universo social de internet más allá de Twitter mismo.
AC: ¿Cómo podemos medir el impacto de la comunicación que hace la empresa a través de twitter?
RJ: Esto depende de cuáles son los objetivos que la marca o empresa tiene al estar en Twitter. Si, por ejemplo, su objetivo es ser un canal de servicio a clientes, la medición del impacto tendría que ver con cuántos casos se atendieron por este canal y cuál fue el impacto económico de esto, y compararlo en términos de costo con los other channels that serve customers. If the goal is to generate insights, there should be a goal set in this regard, and also to compare the effort on Twitter to get from that is made through other methods. If the goal is to generate awareness of the brand, you can do a study where they compare the brand awareness among the people on Twitter versus not. Without doubt, can a brand have more than one goal to be on Twitter, but must first be clear about, and then establish the metrics and procedures to measure how close or how far it is to achieve them.
AC: How can we get more followers?
RJ: I think the best and most solid way to get more fans is winning them, to force to bring something to the conversation, do things as I mentioned in the answer two. The simplest method is to start to follow and expect everyone to follow you by reciprocity, but it works only in the short term, and only half. There are interesting activities like @ eamexico does that through incentives like giving away games, encourages its followers to help you get more followers. This seems an intelligent effort, although I think that having something interesting that is more powerful and more durable than the management of incentives.
Substance Follow on Twitter @ substance_st !
Jack Dorsey put the egg in 2006 in San Francisco California and in May 2007 Twitter hatched for today one of the most powerful social networking: increased 1.392% in one year (from February 2008 to February 2009) and has about 7 million unique users, according to Nielsen .
Audacity Communication: What should you consider a company to communicate on Twitter? (do's and don'ts)
Rafael Jiménez: be in Twitter as well as being in a physical, means being: not only register and abandon the use. You have to spend time reading what people who follow us are saying. Not just about the brand or the category, but about everything that interests them. This can be a source of invaluable insights the mark.
should be involved in the talks, and as in a conversation in person, the intervention should be pertinent, relevant, with the right tone, and most importantly, bring something to the conversation. We must respond promptly to questions or comments directly involving the brand, both positive and negative, always with an attitude of service, guidance, and not selling.
have to encourage conversation, too: things that are interesting tweet, they serve those who follow you, to give to talk about. And there is definitely something to do in Twitter is advertising - or at least have to keep the minimum. Tweeting things like "New ProductoX, ideal for people like you!" Will only discourage people from following the mark. This, of course, does not mean you should not do marketing on Twitter: just everything mentioned before has a role in marketing, brand building. But it is not an advertisement. It is important to make this distinction.
also believe that to be on Twitter needs something essential: authenticity.
is an important role, because ultimately he is doing is speaking on behalf of the brand, the company, so it's not something that a scholar, for example, can solve well. This trabajo puede ser de tiempo completo, sobre todo si consideramos el universo social de internet más allá de Twitter mismo.
AC: ¿Cómo podemos medir el impacto de la comunicación que hace la empresa a través de twitter?
RJ: Esto depende de cuáles son los objetivos que la marca o empresa tiene al estar en Twitter. Si, por ejemplo, su objetivo es ser un canal de servicio a clientes, la medición del impacto tendría que ver con cuántos casos se atendieron por este canal y cuál fue el impacto económico de esto, y compararlo en términos de costo con los other channels that serve customers. If the goal is to generate insights, there should be a goal set in this regard, and also to compare the effort on Twitter to get from that is made through other methods. If the goal is to generate awareness of the brand, you can do a study where they compare the brand awareness among the people on Twitter versus not. Without doubt, can a brand have more than one goal to be on Twitter, but must first be clear about, and then establish the metrics and procedures to measure how close or how far it is to achieve them.
AC: How can we get more followers?
RJ: I think the best and most solid way to get more fans is winning them, to force to bring something to the conversation, do things as I mentioned in the answer two. The simplest method is to start to follow and expect everyone to follow you by reciprocity, but it works only in the short term, and only half. There are interesting activities like @ eamexico does that through incentives like giving away games, encourages its followers to help you get more followers. This seems an intelligent effort, although I think that having something interesting that is more powerful and more durable than the management of incentives.
Rafael Jiménez, Substance
Substance Follow on Twitter @ substance_st !
Tuesday, June 9, 2009
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Of the 3 who had ... PR for PR
In this time of crisis, many financial advisers say that is a good time to buy property, however no recommendations, no billboards, no spaces in the classifieds paid of some Mexican newspapers could not even convince a person to visit the website of our client who had 3 houses for sale.
what to do to raise awareness and sell 3 new homes south of Mexico City with a limited budget? Answer: search marketing!
So far we have greatly increased the visits to the website we create for our client on the website that was being paid to another company. And although it's very nice to be many more visits to the website we created in Audacity Communication, we know that the ultimate goal is to have direct contact with potential buyers, an aspect which increased 300%. Now we are celebrating one of the contacts made through our campaña ya compró una casa. Cuando se vendan las otras 2 les contaremos la historia completa... 
In this time of crisis, many financial advisers say that is a good time to buy property, however no recommendations, no billboards, no spaces in the classifieds paid of some Mexican newspapers could not even convince a person to visit the website of our client who had 3 houses for sale.
what to do to raise awareness and sell 3 new homes south of Mexico City with a limited budget? Answer: search marketing!
So far we have greatly increased the visits to the website we create for our client on the website that was being paid to another company. And although it's very nice to be many more visits to the website we created in Audacity Communication, we know that the ultimate goal is to have direct contact with potential buyers, an aspect which increased 300%. Now we are celebrating one of the contacts made through our campaña ya compró una casa. Cuando se vendan las otras 2 les contaremos la historia completa...
Monday, June 8, 2009
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Cuando en una reunión, entre amigos o de negocios, entra el tema "y tu qué haces" y es mi turno, me encuentro con que la mayoría desconoce o no tiene muy claro qué son las Relaciones Públicas (RRPP o PR en inglés). Esto viene de maravilla para captar clientes de manera casual, exponiendo qué hace Audacia Comunicación , pero no deja de hacerme ruido el poco conocimiento del tema, sobre todo entre gente de negocios.
Estas situaciones me recuerdan las veces que busqué trabajo en Internet en el área PR and found vacancies as customer service, sales executive, edecan, among others that were not exactly what I expected to find as "Public Relations."
I think there is confusion and misinformation about what are the PR, which is a problem for agencies to attract business, especially for small agencies and independent professionals. The lack of attention on the issue not only glosses over the RRPPP in the business strategies of companies, but in his own evolution.
is our responsibility to encourage public relations, being experts in image building and positioning, we must improve ourselves with our own medicine.
Sunday, June 7, 2009
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Violeta
Rarely have I seen a new company with a corporate image as meticulously careful, especially if the company does not engage in corporate communication.
such example is The Window Violeta : its website, your stationery, your products, your boxes for delivery ... and to emanate from the same designer brand, which clearly will difference of competence. In this area, corporate image, you do not need help with Audacity communication, but in the Public Relations yes we will give everything to make it a recognized brand and strong in its field.
Here is an example of the proposed new window design handmade Mexican Violet:
Rarely have I seen a new company with a corporate image as meticulously careful, especially if the company does not engage in corporate communication.
such example is The Window Violeta : its website, your stationery, your products, your boxes for delivery ... and to emanate from the same designer brand, which clearly will difference of competence. In this area, corporate image, you do not need help with Audacity communication, but in the Public Relations yes we will give everything to make it a recognized brand and strong in its field.
Here is an example of the proposed new window design handmade Mexican Violet:
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