For several years he had found, much less consciously sought a role model, a "benchmark " surprised me with every post on a blog, with a rich with a nice book or twitter response. I mean Deirdre Breakenridge. A day without wanting to stop me on the internet with his book, PR2.0 , and immediately wanted it. It was impossible to find in Mexico, so I had to ask a U.S. friend that sent it to me. I started reading it and eureka!, Was so clear and obvious what I read in the introduction to the evolution of public relations, I had not thought about that simple.
Yes, in Mexico most agencies are still in the model PR 15 years ago, where he focused all his efforts to publish letters in print, radio and TV. Today with the Internet and social networking can take up the real corebusiness of the PR: a dialogue between our clients and their audiences that generate strong and stable relationships impacten, impulsen y alimenten su imagen, posicionamiento y reputación.
Puedo decir que soy fan de Deirdre Breakenridge no sólo porque rockea en PR2.0, sino por su congruencia al compartir con el mundo lo que sabe, piensa y se pregunta.
Nosotros, tanto en España como en México, también le apostamos a seguir con la línea de compartir conocimientos y experiencias. Tal vez por eso hemos tenido tan buen karma estos días.
Claudia
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