Character Education For Bulletin Boards

An adventure called Segopincho

Today we are going to put some up of our business with our customers. In Spain, Audacity Communication is the company responsible for managing the communication of a small football club 3 rd division Segovia, Segovia called Gymnastics. Audacity is responsible for press releases, events, from press conferences, makes speaker at parties, etc.

Well, the club one day he proposed a challenge: make a specific action to raise money for the team and improve its image in the face of society Segovia (all with a big budget from 0 € ;-) Name of team we set thinking in this exciting challenge and a clear mind he said the word segopincho .

The action was to organize a competition of spikes / tapas in the city of Segovia , with the involvement of the bars and restaurants, they should pay a fee to participate, to benefit the Gymnastics . He proposed to the club and gave us OK.

Hands: a mate spent about 2 weeks glued to a telephone call to virtually all catering establishments Segovia offering the opportunity to participate in this new contest. Cost much more than you can imagine, but in the end, it was successful, with much effort, Segopincho has become skewers contest more Segovia participants in the province.

And with the involvement of the Industrial Association of Innkeepers Segovia, organize a press conference to publicize the competition at the means of communication and society in general. Even when the quota was already closed, many bars that had initially declined their participation in Segopincho , we were called to participate: the thing took shape, this was serious.

between 19 and the February 28, 2010 held the contest: about 40 establishments offered their Segopinchos to society at the price of 1 € and 1.5 €. And in most of the bars gave no spleen. The impact media was deserved: The Head , El Norte de Castilla , Segoviaudaz . Is , Cope, Zoquejo . com ...

But not only locally. Four News, the news of the national chain of Grupo Prisa, he realized that something was happening in a small town close to Madrid (as if the village of Asterix it were). And this was the result :



As you can imagine, the customer, the club ended up happy because, thanks to communication services Audacity, the impact local, regional and national competition was a success .